May 2025

• Cat Food or Caviar? — May 29, 2025
  There comes a point in everyone’s life when you’re forced to ask a deceptively simple question: Am I settling for cat food when I could be eating caviar? It might sound ridiculous at first. Cat food or caviar? What a weird metaphor. But the moment you sit with it, you realize it’s about more than

• When AI Writes the Code, Wisdom Writes the Rules — May 23, 2025
  It used to be that the measure of a software developer was how fast they could code. How cleanly. How cleverly. But in a world where AI can now write, refactor, test, and deploy code faster than most juniors can Google the syntax, raw coding speed and rote memory are rapidly losing their edge. The

• Why Experts Struggle at the Edge of Change — May 22, 2025
  “An expert is an expert on how the world used to be, not what it might become.” That quote (or some variation of it) has been rattling around in my head for years. And the more I see the world tilting on its axis—especially with tech—the more I believe it. See, expertise is a double-edged

• Judgment as a Service: Why AI Agents Need a Moral OS — May 20, 2025
  We don’t need more AI agents. We need better ones. That might sound contrarian in a world rushing to automate everything from customer service to creative ideation, but hear me out: the core problem with most agents isn’t capability — it’s judgment. Today’s AI agents are like eager interns. They act fast, they follow instructions,

• If It Can’t Say No, It’s Not an Agent — May 19, 2025
  Let’s talk about AI agents. Not the marketing buzzword, not the product demos hyped on Twitter, and definitely not the chore-doing bots people are rigging up with Zapier, LangChain, and a handful of prompts duct-taped together. I mean real agents. The kind that act with autonomy. The kind that think for themselves. The kind that,

• Painkillers Aren’t Enough: Why Your Software Product Needs to Solve a Repeated, Addictive Problem — May 15, 2025
  If you’ve spent more than five minutes in the startup world, you’ve probably heard this advice: “Don’t build a vitamin. Build a painkiller.” It’s become gospel. The idea is simple: people don’t need vitamins—they’re nice to have, aspirational, future-facing. Painkillers, though? People need those now. When you have a migraine, you’ll pay whatever it takes

• The Evolution of Search: From Keywords to Context and the Rise of AISO — May 5, 2025
  Search has always been about connection—the bridge between a question and an answer, a problem and a solution. But how we build that bridge has changed dramatically over the years. We’re now standing at a new inflection point: traditional SEO is no longer the only game in town. Enter AI Search Optimization (AISO)—a strategic shift